CITI | CONSUMER CARDS & BANK SERVICING - SVP, DESIGN & STRATEGY

Creating the user experience and information architecture for marketing and servicing websites. This includes defining functionality, navigation, and interaction models through page level wireframes, site-maps, use cases, and functional requirements documentation.

Understanding target audience needs, tasks, and goals to translate them into smart, innovative solutions for our clients.

Working closely with product, marketing, brand, and design teams to translate business requirements into meaningful experiences.

Managing multiple projects simultaneously, with varying degrees of complexity and release dates.

Participating in immersive user research, concept testing, usability testing, and analytics.

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