CITIBANK | PERSONAL BANKING SENIOR DESIGN MANAGER

Directed a cross-functional design team in delivering best-in-class digital experiences for Citi credit card and retail banking customers, driving improvements in NPS and customer engagement through user-centered design strategies.

Influenced product strategy by actively partnering with GMs, Heads of Product, and senior Product Owners to shape vision, roadmaps, and requirements across key areas including Digital Authentication, Fraud, Rewards, Payments, and Servicing.

Led “north star” design initiatives to align long-term design vision with business strategy, creating frameworks that guided product direction and supported organizational goals.

Shaped research-driven design decisions by translating user insights into actionable product enhancements, increasing adoption and usability across digital touchpoints.

Defined and upheld UX quality standards by implementing measurable UX metrics and championing continuous improvement in design processes and team output.

Established team structure and growth frameworks, including role definitions, career paths, and promotion criteria to foster a culture of growth, clarity, and design excellence.

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